All privacy policies have a legal purpose, but some are so much better than others. Why, you ask? What makes one brand’s privacy policy more effective?

A good privacy policy is one of the most essential tools to gain and increase user trust and customer loyalty. Even though the privacy policy is a legal document at its core, you should look at it as another marketing asset. As such, it should be accessible, respectful, straightforward, transparent, and speak the language of its target audience - your users and potential customers. 

Privacy policies should help users understand how their personal data is being used and provide them with a suitable choice to control it. To help you do this, we’ve collected our top five tips and examples for creating a user-friendly privacy policy. Download the E-Book to unlock these tips.