Email Evidence By Mine: The road to accessible privacy rights for consumers and companies
Since Mine launched its smart data assistant less than two years ago, we’ve facilitated over four million (verified) data subject requests that consumers sent to companies around the world. As a result, it became clear that not only consumers but also companies need support in adjusting (and complying) with the new privacy regulations, which can take up a lot of time and effort when no processes are in place.
The conversations we had with companies revealed many challenges, but there was one specific request almost every company made: they wanted an easier way to validate and verify their privacy requests. We learned how big of a hassle it was for companies to identify their users in their records, find the type of data interaction, and map the sources from which they needed to delete the user’s data, all causing a huge waste of resources.
During that time, It became clear that more information about the user is needed for companies to streamline the process. And so, to resolve this issue, we developed the “Email Evidence by Mine” - a solution built on smart technology that provides companies with more context and helps them to understand their past email interactions and verify and validate the user and their request faster.
So how does the Evidence make the handling of privacy requests easier, you might ask? Well, let's take a closer look to find out.
First things first: what is the Email Evidence?
Rather than engaging the user endlessly in back and forth correspondence and attempting to understand the context of the user's interaction with your company, you can request the exact emails your company sent to the user in past interactions. Your emails allow you to identify your users faster in your system by showing you the type of interaction you had with them.
Using Mine's unique evidence tool, you can identify users, locate them within your systems, and streamline your privacy processes. In order to provide the necessary information, Mine requests permission from the user to access their inbox, initiate the search, and locate the email interactions.
This information is a game-changer since it provides greater context than simple requests sent through emails or form fills have provided until now. It includes proof of data collection, identification of the user, an indication of the user-company relationship, and more. Thanks to Mine’s unique position of connecting consumers and companies in the data rights process, we can provide businesses with the details they need to save a lot of time and handle users' requests in a safe, compliant, and secure way.
A breakdown of what the Email Evidence includes:
- Each request includes the top three emails that initiated the relationship with the user (i.e., signup, insurance purchase, insurance claims updates)
- The date of the email interactions.
- The email address in your organization that sent the emails to the user.
- The “reply to” email address (if any) and the emails’ subject line.
- The country of residence and state
Can my company get access to the Email Evidence?
Since the evidence includes personal information, we’ve built a secure environment - “Mine Privacy Portal” to allow companies to easily and safely access the evidence. Companies that want to access the Evidence need to go through a short verification process to ensure they have the right permissions to access this information.
How does it work, and is it secure?
We use the OAuth 2.0 open network standard to validate that every user is the owner of their mail account. It’s important to remember we are not acting on behalf of our users - they send their requests themselves, directly from their inbox. Therefore, you can rest assured that the requests and the evidence are always coming from the real people behind the names.
The future of data ownership
As privacy regulations are growing worldwide, Mine is dedicated to bridging the gap between consumers and companies by creating an accessible privacy rights experience for all.
Email Evidence by Mine is just the first part of this mission. Companies also have to deal with other difficulties, like juggling workflows and keeping track of data that is spread across many different data sources. This is why we've added advanced features to the portal that will help companies streamline and automate the handling of all their incoming privacy requests and eliminate manual and repetitive work.
Companies can now sign up for this end-to-end privacy platform with the cherry on top - The Evidence.